The Tag Signature Series – a collaboration with hip-hop’s Chris “Ludacris” Bridges, basketball superstar Carmelo Anthony and professional skateboarder and MTV personality Rob Dyrdek – is the latest fragrance launch from Procter & Gamble (P&G). The Signature Series includes three cologne scents featuring images of each celebrity on the packaging. The scents are Get Yours from Ludacris, Stay Up from Anthony and Make Moves from Dyrdek.

To kick off this new partnership, each celebrity will participate in the TAG Signature Series Charity Challenge, a national election-style battle to raise money for charitable foundations.